Over the years, I’ve helped organizations like the U.S. Forest Service, Verizon, FCA, and many others solve complex challenges through thoughtful UI/UX and web design. Below, you’ll find case studies that dive deep into my process and impact, as well as a broader portfolio of design work — from enterprise applications to marketing sites. Each project highlights a common thread: turning ideas into products that not only look great, but truly work.
The Challenge
New Impact, a nonprofit started by CoinStar founder Jens Molbak, needed a complete website redesign and rebuild — on a tight, one-month timeline. The urgency? A high-profile TED Talk where Jens would showcase the organization’s new platform and message.
The Solution
Using the Wireflow approach, I rapidly redesigned and rebuilt the site on the clients existing SquareSpace account, balancing speed with thoughtful UX to ensure visitors could easily understand New Impact’s unique model. I worked closely with their Seattle-based marketing agency, integrating new content as it was developed to keep the project moving without bottlenecks.
The Result
The new site launched on schedule ahead of Jens’ TED Talk debut, providing a clear, modern platform to promote New Impact’s vision for using cross-sector data and partnerships to tackle social challenges. The project is a strong example of how focused collaboration and the right process can turn tight timelines into real outcomes.
The Challenge
The Forest Health Division needed an improved digital platform to report and monitor Forest Pest Conditions nationwide. The existing system was outdated, fragmented, and inefficient—creating barriers for field specialists and analysts who relied on timely, clear data to make crucial decisions.
The Solution
As the lead UI/UX designer, I was tasked to architect and design enterprise-grade applications. Through initial wireframes and flow mapping, we streamlined complex workflows. I collaborated directly with internal stakeholders to iterate rapidly, designing a map-based application using existing data. The solution was built in a modular and responsive way—ready for both desktop and field mobile use.
The Result
The redesigned applications significantly improved usability, enabling field staff to access and input data more quickly and accurately. The streamlined workflow reduced training time and helped improve the agency’s response to forest health threats. The project demonstrated how purpose-driven UX and systematic analysis can deliver measurable impact on national environmental programs.
The Challenge
Verizon’s New Business Incubation (NBI) group was exploring how to leverage its newly rolled out 5G network to support emerging technologies like microgrid power management, autonomous ground robots (AMRs) and drones (UAVs). The goal: identify market opportunities, evaluate existing platforms, and prototype next-generation solutions that could showcase the power of Verizon’s infrastructure across multiple sectors.
The Solution
As a senior UI/UX consultant embedded through RIIS LLC, I spent the first six months working across two product teams, conducting user research and developing detailed Figma prototypes for both leadership presentations and developer handoff. These prototypes helped secure internal approvals and guided early-stage builds.
In the following eighteen months, I worked directly with Product Managers on the IncubedIT and Robotics Business Technology (RBT) teams to evaluate and refine two critical platforms: an AMR fleet management system and Skyward’s UAV flight management software. This included extensive field interviews, persona and Jobs To Be Done development, and competitive analysis to identify gaps and inform the blueprint for a more integrated, future-ready solution.
The Result
This work culminated in comprehensive assessments and strategic recommendations, mapping out both short-term enhancements and long-term opportunities for Verizon’s energy, robotics and drone platforms. Although corporate shifts ultimately led Verizon to wind down Skyward and several other NBI initiatives in 2022, the engagement stands as a testament to applying structured UX strategy and design thinking in rapidly evolving technology spaces.
The Challenge
When Fiat Chrysler Automobiles (FCA) decided to overhaul its employee-facing portal, moving from legacy systems like Interwoven, Lotus, SharePoint, and WordPress to the modern, Google-based LumApps platform, they needed a comprehensive strategy to inventory, migrate, and integrate a wide range of existing tools and data.
Wedoo.it, FCA’s Italian agency with a Detroit presence, was tapped to lead the project. Given my prior work with Chrysler as Technology Director at Duffey Petrosky — where I managed several employee-facing campaigns and dashboard projects — they brought me in to help navigate the technical and organizational complexities.
The Solution
Kicking off in late 2020, I worked alongside Wedoo.it and FCA’s internal teams to identify all applications and data sources tied to the existing dashboard, determine ownership within each business unit, and plan how each piece would migrate into the new LumApps environment.
This meant conducting detailed audits, facilitating discussions across departments, and collaborating directly with developers to migrate, format, and integrate data into a unified, user-friendly interface. The process combined deep technical discovery with hands-on UI considerations to ensure the new platform met both operational needs and employee experience goals.
The Result
The transition to LumApps provided FCA employees with a streamlined, modern portal that improved access to critical tools and information, supporting thousands of users across North America. This project is a clear example of how targeted research, structured collaboration, and thoughtful integration can successfully modernize complex enterprise ecosystems.
The Challenge
ChevyDetroit.com serves as the digital hub for Chevrolet’s Metro Detroit dealer network, connecting local consumers with nearby dealerships, offers, and events. The site needed a complete redesign and rebuild to better showcase regional promotions, improve the user journey, and support integrated digital advertising efforts — all while maintaining a seamless experience across consumer devices and in-dealer technologies.
The Solution
As project lead, I oversaw the end-to-end redesign and development of the site. Built on WordPress with a custom theme and tailored back-end editor, the new platform featured interactive maps to dealer locations, dynamic local offers, and curated events to keep the brand rooted in the Detroit community.
The project also included integrating the site with Google Ads and Analytics platforms to better align campaign tracking and performance reporting. Beyond the website, this initiative sparked a redesign of the dealer network kiosks and drove updates to other in-store digital touchpoints, ensuring consistency from online exploration to showroom visits.
The Result
The new ChevyDetroit.com provided a modern, locally focused user experience that strengthened connections between customers and area dealers, enhanced the effectiveness of targeted digital campaigns, and streamlined content management for the client’s marketing teams. It stands as a strong example of how thoughtful UX, technical customization, and brand integration can amplify both online and offline engagement.
The Challenge
As an enterprise ERP leader, Plex Systems needed a unified approach to its digital presence — from its external corporate website to its internal platforms and core product UI. The challenge was to modernize and scale the Plex brand and user experience across multiple channels, while also supporting aggressive growth goals through improved marketing, SEO, and digital campaigns.
The Solution
As Web Communications Manager, I led a multi-disciplinary team responsible for the design and development of Plex.com, the company’s intranet, and the UI/UX for the Plex Manufacturing Cloud. This included content planning, curation, and continuous optimization across platforms.
I directed a comprehensive rebranding initiative, managed a large-scale product redesign encompassing several hundred screens and components, and coordinated efforts spanning SEO, Google Ads, and major industry events — ensuring every touchpoint reinforced Plex’s leadership in smart manufacturing solutions.
The Result
The new brand and digital ecosystems elevated Plex’s market presence and improved user engagement across key audiences, from prospective customers researching ERP solutions to manufacturing teams interacting with the Plex platform daily. The work demonstrates how strategic UX, thoughtful content, and integrated marketing can align to drive both product adoption and brand growth at an enterprise scale.
